character
Chiikawa
The character that took over Japanese merchandise shelves, with a permanent store under Tokyo Station.
Chiikawa went from a web manga to the single most visible character line in Japanese merchandise in a few years, and its popularity has spread quickly across Asia. Chiikawa Land inside Tokyo Character Street, in the basement of Tokyo Station, is a permanent store rather than a pop-up, and it is often the busiest shop on that corridor. Because it is inside the station and outside the ticket gates, it works as a stop on a transfer or on your last morning in Japan.
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